Welcome
Documentation in the context of the SimpliCITY projectStadtmacherei Salzburg
Mobility, local appreciation, community involvement: this is the idea behind the Stadtmacherei Salzburg ("Salzburg City-Makers"). This multimedia documentary allows you to find out more about the development of the sustainability app and about the underlying research project, SimpliCITY.
About the projectWhat is SimpliCITY?
How can Europe’s cities become smart cities? And how can the public be inspired on issues such as mobility and sustainability? These are key questions for international research project SimpliCITY. As part of the project, the Stadtmacherei Salzburg app has created a digital platform, which could also serve as the future basis for smart-city and public participation projects.
From project to appWhat is Stadtmacherei Salzburg?
Stadtmacherei Salzburg is an app that brings together everything offered by a city or region on the issue of sustainability and makes it available to users. The opportunities here might come not only from official bodies such as municipal authorities but also from clubs, NGOs and local businesses. To get users interested in the issue in a fun way, the opportunities are presented in the context of challenges or tours and a mobility tracker measures kilometres cycled. At the same time, members of the community can collect heartbeats for themselves and their city.
SimpliCITY & Stadtmacherei SalzburgMeet the people behind the Stadtmacherei
To find out more about SimpliCITY and Stadtmacherei Salzburg, click on one of the chapters or simply scroll down to view the sections in order.
Salzburg Research: Diana Wieden Bischof
Salzburg ResearchDiana Wieden-Bischof
For over fifteen years, at Salzburg Research, Diana Wieden-Bischof has been researching the question of how innovations can make our world more liveable and sustainable. We visited her to find out what digital communities are contributing.
“Know-how for Europe’s cities”Why SimpliCITY?
Europe’s cities have set themselves ambitious targets in the fight against climate change. To achieve them, they will need new ideas and networking. This is precisely where SimpliCITY comes in.
“Often, all that is needed is a gentle push.”What is nudging?
The public sector is increasingly relying not on regulations and prohibitions but rather on voluntary assistance from the public. These gentle pushes to inspire a change in people’s behaviour are known as “nudging”. Diana Wieden-Bischof explains how the approach is also being employed by SimpliCITY.
“We have already achieved a great deal in the city”What next?
Since the launch of the Stadtmacherei Salzburg app, 116 partners have already presented their provisions on the platform. In an interview, Diana Wieden-Bischof recounts her experience with the target group and successes to date.
Polycular: Thomas Layer-Wagner
PolycularThomas Layer-Wagner
Thomas Layer-Wagner’s company, Polycular, specialises in digital solutions that creatively combine concepts from e-learning and gaming – an approach that is also a hallmark of the Stadtmacherei Salzburg app.
“The focus is on results”How does gamification work?
How can you get people to make their everyday life more sustainable and to have fun doing it? Gamification is the magic word when it comes to appetite for learning and trying new things. We asked Thomas Layer-Wagner what it’s all about.
“We have tried to include the maximum possible amount of open data”Where do the data come from?
One key question for any information platform is the origin and quality of the data used. In the implementation of the Stadtmacherei Salzburg app, Polycular opted for an innovative approach, which relies on sources such as open government data and content that is already available.
“One crisis is almost behind us; we are right in the middle of the other.”What next?
According to Thomas Layer-Wagner, the results of SimpliCITY should soon bear fruit all over Europe. In an interview, he explains how apps could contribute to solving the climate crisis and creating smart cities.
SIR: Nina Mostegl
Salzburg institute of regional planning & housing (SIR)Nina Mostegl
Nina Mostegl is a recognised expert when it comes to smart cities. She advises the state and local authorities on the implementation of their objectives and was also available to offer the benefit of her knowledge to SimpliCITY.
“Sustainable opportunities are much more abundant than you might think.”How do you get people interested in sustainability?
One stated aim of the SimpliCITY project is to make existing opportunities visible and to get people interested in making use of them. Nina Mostegl explains how this fits with achieving the Smart City objectives.
“We have reached a broad target audience.”Who does Stadtmacherei Salzburg reach?
The Stadtmacherei Salzburg app should also appeal specifically to people who have previously had little connection with sustainability in their everyday life. Nina Mostegl explains whether this goal has been achieved.
“There’s a lot more to this issue.”What next?
For Nina Mostegl there are many more possibilities for further development of the Stadtmacherei Salzburg app. In an interview, she discusses theme extensions as well as possible potential in respect of community feedback.
City of Salzburg: Josef Reithofer
City of SalzburgJosef Reithofer
Every day, as someone who works in the department of city planning and transport, Josef Reithofer deals with the challenges on the road to becoming a smart city. But what potential does he see in the SimpliCITY project and in the City-Maker app?
“For me, it’s about the city of the future.”What makes a smart city?
The phrase “smart city” appears whenever climate protection and quality of life are considered in an urban area. But what does it actually mean?
“A new way for the general public.”How do you get people interested in sustainability?
When it comes to smart city concepts, experts are often met with amazement. For Josef Reithofer, one big advantage of the City-Maker app is its ability to convey complex issues to a broad target audience in a fun way.
“Inspiring interest, provoking emotion, conveying information.”What next?
As a city planner, Josef Reithofer has the subject of cycling very close to his heart. He is sure that where traditional marketing reaches its limits, projects like SimpliCITY and Stadtmacherei Salzburg can inspire interest.
Elke Giacomozzi & Anita Rötzer
Afro-Asian Institute & SÜDWIND AssociationElke Giacomozzi & Anita Rötzer
One central approach of SimpliCITY and the Salzburg City-Maker app is to get local initiatives on board and to make existing opportunities visible. The example of the Salzburg meat stories illustrates why that pays off for all concerned. The digital city walking tour was implemented in the app by Afro-Asian Institute, A3W, INTERSOL, the universal Church department of the Archdiocese of Salzburg, and SÜDWIND Salzburg.
“A digital city walking tour offers freedom and customisation.”How did the collaboration arise?
To raise awareness of the global context with the general public in Salzburg, four development policy associations in the city of Salzburg organise anti-consumerist city walking tours. Elke Giacomozzi from the Afro-Asian Institute explains how the idea to take these into the digital realm came about.
“We want to raise awareness and highlight alternatives.”Why meat stories?
Anita Rötzer from SÜDWIND Association explains why the four partners specifically chose meat as the theme for the first digital city walking tour and what her experience was with the implementation.
“Looking at a smartphone takes on a new significance.”What next?
In the discussion, Elke Giacomozzi and Anita Rötzer talk about their initial experience with the City-Maker app and their next objectives for the digital city walking tours.
Partners & Network
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Stadtmacherei Salzburg
What is SimpliCITY?
Diana Wieden-Bischof
Why SimpliCITY?
What is nudging?
What next?
Thomas Layer-Wagner
How does gamification work?
Where do the data come from?
What next?
Nina Mostegl
How do you get people interested in sustainability?
Who does Stadtmacherei Salzburg reach?
What next?
Josef Reithofer
What makes a smart city?
How do you get people interested in sustainability?
Elke Giacomozzi & Anita Rötzer
How did the collaboration arise?
Why meat stories?
What next?